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Home > Office Project
Office design of Shenzhen headquarters of famous music entertainment group
The renowned music entertainment group, a leader in online music and audio entertainment services in China, is committed to creating endless possibilities in music. In the process of realizing its vision and growing, it needed not only a group headquarters that reflected its brand culture and the soul of music in all aspects, but also a dynamic workplace that fully inspired its employees to create and share to their heart's content.

Based on this need, we created a "performance" office space that intertwines work, performance, socialization, entertainment, and collaboration in the same movement. When you step into it, you are on the stage and start a music show.
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With the concept of "In the Groove", we give employees a choice of places to create music.
We create a strong brand identity and a ubiquitous experience of fun and movement.
For the health and well-being of employees, we support a dynamic and quiet office.

 
Space Empowerment: A Place to Create as You Like

With "In the Groove" as the design concept, we have evolved four office forms from the language of music for its employees and set up rich work scenes.

1、Rhymes - work in accordance with their owns

2、Harmony - to reach collaboration through communication

3、Kinetic - the collision of ideas to inspire

4、Rest - to maintain focus in an undisturbed environment
Compared with the traditional closed space, its new office space is transformed into a more flexible and open place to promote diversified innovation and better match its entertainment, cultural and Internet attributes.

Separate work areas, open and semi-enclosed collaboration areas, meeting rooms of various sizes and even training rooms are available for employees to interact formally or informally to support their "community" philosophy. Each floor has an open office area where people can sit down at any time to start a brainstorming session, or relax and chat for a while.
In addition, live broadcast rooms, dressing rooms, broadcast studios and recording studios are fully equipped and designed to be both functional and aesthetically pleasing, making full use of sound-absorbing panels and other materials.
 
Brand integration: ubiquitous fun experience
The  of music is omnipresent. We seamlessly integrated the language of music into this headquarters space through different design elements and forms to create an immersive experience.

In the graphic design of the environment, we used a lot of different forms of band elements and brand identity. The lively visual experience of beating notes and drums "playing" on the wall helps to inspire the staff and promote movement. The logo wall in the elevator and the brand logos everywhere connect the whole space journey in an original way, presenting a young, energetic and highly branded space.

Music is the flowing architecture and architecture is the frozen music, which is also applicable in the interior design. The ingenuity of musical movement is reflected in every detail. The curved lights weaving through the space to guide the way, combined with the polka dot and line lights, represent short or extended music, and the geometric shape of the carpet, together they play a melodious chapter. The branding panel is inspired by piano strings, giving the space a different dynamic.

The interactive experience area in the front area is empowered by technology and combined with the music group's application, the corresponding screen content can be triggered by voice or gesture, bringing an immersive and three-dimensional sensory experience.

Physical and mental health: a fun time to move and be still
In order to bring continuous innovation to employees, a series of leisure and entertainment spaces are created for the physical and mental health of employees. In the open performance area, you can get up on the stage for a solo solo solo or band performance at any time, go to KTV with a couple of colleagues to compete as a masthead, or do yoga for a while in the multi-functional space to stretch the body and mind, with a wide range of options to help employees relax and release so that they can get back to work in the best condition.
 
Lisa